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Scarlett Johansson > Sunday, March-11-2007

Scarlett Johansson becoming a fashion designer

Scarlett Johansson small photo
Scarlett Johansson, who has been voted Playboy's sexiest celebrity, is exploring a new career, in fashion design. She has recently signed a contract with Reebok, and will design and market a new athletic-inspired sportswear and footwear line, called "Scarlett (Hearts) Rbk".

The collection features baseball tees, leggings, hooded tunics, jackets and sneakers and will have a distinct influence from the 80's style, which is the actress' favorite decade. The partnership is a first in Reebok's history, and it is part of the women initiative announced by their chief executive Paul Harrington in April.

As for Scarlett, she admits she doesn't have an athletic bone in her body and declared that the emphasis of the collection will be on the feminine cut. The contract will run for 3 years and the actress will be involved in every part of the developing and selling process.

Good start of the year for Scarlett

Apart from this contract and the Playboy sexiest celeb title, Scarlett Johansson has also received Harvard's University Hasty Pudding Woman of the Year award. This award is given to actors and performers who have made a lasting and impressive contribution to the world of entertainment.

This year's hasty Pudding Man of the Year was Ben Stiller, after Hale Berry and Richard Gere getting the honors last year.
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