After it published photos with Keely Hazell, one of Joe Cole’s ex-girlfriends, The Sun had a huge increase in sales.
In the days that Keeley Hazell, the famous girl on the 3rd page pozed for The Sun’s cover, the tabloid's sales increased by 30,000 per day. For Keeley, well known in England because of her breasts, Joe Cole even had a fight with her boyfriend. Chelsea’s midfielder, who now lives with his girlfriend Carly Zucker, received after the altercation three letters, in which he was threatened with death.